Blitz
Blitz is an air conditioning brand. As an advocate for mental health, they aim to keep both your space and mind cool. I designed the brand identity, social channel, and launch campaign to prove that this brand kept it chill in the face of anything from their product innovation to destigmatizing mental health.
Branding, Art Direction, and Copywriting
Blitz Air Conditioning’s mission is to bring awareness to the importance of a cooled home for your physical and mental health. Blitz is a part of several initiatives to bring their mission to life. In order to foster a safe space for people to talk about mental health they have partnered with several mental health-oriented brands including Project Healthy Minds, Wondermind, Madhappy, and Calm. Blitz plans to make their AC prices affordable because they believe everyone should have the ability to afford a temperature-controlled home. 10% of proceeds from AC system purchases will go towards underserved communities to help fund their AC systems.
I designed OOH ads that would be seen at bus stations, train stations, and billboards. These OOH ads use the tagline “Keep it chill” paired with product photography and editorial photography.
To launch the brand on social and in OOH Blitz will use a series of beautiful window-view images to show the POV of Blitz AC. This activation uses the window shape as a framing device for the copy and messaging.
